Saturday, 12 March 2011

Fairtrade Fortnight Spotlight - Divine Chocolate

If you are a true chocolate fan you might have heard about Divine already. If you haven't, it's time that you are being introduced them because Divine is a chocolate company that made history: In 1998 they launched the first ever Fairtrade chocolate bar onto the UK market and laid the foundation for a completely new way of enjoying chocolate – with an easy conscience.

Over the last couple of years, Divine has developed into one of the most known chocolate companies in the United Kingdom and has expanded their range by various chocolate products. Today, you can buy Divine chocolate bars, powders for hot beverages and lovely hampers for a great variety of occassions. All products are made from high-quality cocoa beans that are sold to Divine by Kuapa Kokoo (= good cocoa growers), a Ghanian co-operative of cocoa farmers that does not only own shares of Divine but that does also empower farmers to develop an environmentally friendly cultivation of cocoa and that does help to increase women's participation in the business's activities.

Kuapa Kokoo's motto is pa pa paa and means “the best of the best” in their local language Twi. If you have a look at the impact that the co-operation with Divine has had for Ghanian cocoa farmers, you know that you are helping to make their life that little bit better whenever you are enjoying one of Divine's chocolate bars. You haven't tried Divine yet? Let me tell you: you are missing out. Their chocolate isn't called Divine for nothing. 

1 comment:

  1. Divine have just sent me seven bars are their chocolate and I can tell you it is absolutely gorgeous.

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